Get your Instagram Stats 2023 to boost your marketing strategy

For Christmas campaigns, the engagement trend for the FMCG Food industry is decreasing.

Due to Instagram statistics, we learn that in 2022, the engagement rate for Christmas campaigns for the FMCG Food industry recorded the highest value in December 2022, with 1.2%, and then it slowly dropped until the spring of 2023.

In April 2023, the value of the engagement rate for Christmas campaigns started to increase, reaching 0.78%.

For Christmas campaigns, the engagement trend for the Travel industry is decreasing.

With the help of Instagram trends statistics, we find out that in 2022, the engagement rate for Christmas campaigns for the Travel industry recorded the highest value in October 2022, with 1.8%, and then it varied until February 2023.

In February 2023, the value of the engagement rate for Christmas campaigns started to increase, reaching a new high of 1.6%.

When it comes to Christmas campaigns in the Beauty sector, the engagement rate per post has varied a lot in the last year and a half.

Instagram statistics underline that in 2022, the engagement trend for Christmas campaigns for the Beauty industry reached the highest high in January 2022, with 0.7%.

After it went down for a few months, the engagement rate for this pop culture event increased, reaching 0.53% in February 2023. After that moment, the engagement trend significantly dropped to 0.07% in June 2023.

For Coachella campaigns, the engagement trend for the Magazines & Journals sector is decreasing.

Instagram trends statistics bring out that in 2022, the engagement rate for Coachella campaigns for the Magazines & Journals industry recorded the highest value in May 2022, with 1%, and then it varied until March - April 2023.

In April 2023, the value of the engagement trend for Coachella campaigns started to increase again, reaching a new high of 0.65%.

For Valentine’s Day campaigns, the engagement trend for the Fashion sector is decreasing.

With Instagram trends statistics, we find out that in 2022, the engagement rate for Valentine’s Day campaigns for the Fashion industry recorded the highest value in February 2022, with 1.5%, and then it dropped until September 2022.

In November 2022, the value of the engagement trend for Valentine’s Day campaigns touched a new high of 0.65%. In 2023, the engagement trend for Valentine’s Day campaigns decreased, touching 0 in May 2023, when it started increasing again.

When it comes to Oscars campaigns in the E-commerce sector, Instagram statistics show that the engagement rate per post has been low for most of 2022.

In 2022, the engagement trend for Oscars campaigns for the E-commerce sector reached the highest high in June 2022, with 0.51%.

After it went down for a few months, the engagement rate for this pop culture event increased, reaching 3% in April 2023. After that moment, the engagement trend significantly dropped to 0.02% in June 2023.

Hashtags are mandatory for Instagram posts, if you want them to score a high engagement rate. The accounts that used hashtags, with a follower count between 5.000 - 10.0000 recorded the highest average engagement by impressions.

Instagram engagement statistics indicate that the average engagement rate by impressions by the number of hashtags was recorded by accounts with a follower count between 5.000 - 10.000, while using between 15 - 20 hashtags, with an engagement of 3.5%.

The accounts with a follower count between 10.000 - 50.000, recorded an engagement rate of 3% when using between 1-2 hashtags per post.

The accounts with a follower count between 50.000 - 100.000 managed to touch the highest engagement rate of 3.1% when using between 3-4 hashtags per post.

In 2022, Reels recorded the highest average engagement rate of 1.7%, while in 2023 the same type of post recorded a 1.5% engagement rate.

With Instagram engagement statistics, we learn that in 2022, carousels has an engagement rate of 1.1%, while in 2023, the same type of post scored a lower engagement rate of 1%.

For single images, in 2022 and 2023 the average engagement rate has the same value, indicating 0.7%.

The highest median number of comments is for carousels, for accounts with a follower count higher than 100.000.

The lowest median number of comments is for single images, for accounts with a follower count between 0-5.000, indicating a value of 2.

With the help of Instagram statistics, we find out that the highest median number of comments for the same type of post is for accounts with a follower count bigger than 100.000, indicating 28.

For Reels, the highest median number of comments, reaching 30, is for accounts with a follower count over 100.000.

The highest value for video views for Reels is recorded for accounts with a follower count between 0 - 5.000.

The highest watch rate for Reels is for accounts with a follower count between 0 - 5.000, indicating a value of 27.

The lowest watch rate for Reels is for accounts with a follower count over 100.000, indicating a value of 6.

Instagram account statistics show that in 2022, single images had the highest usage from all Instagram types of posts.

In 2022, single images recorded the highest usage among the rest of post types, indicating 59%.

In 2023, single images continued to have the highest usage, but the value dropped by 45%, while the usage of Reels increased, scoring 20%.

Instagram Stories reached the highest view rate in August 2022.

Instagram posts statistics indicate that the view rate for Instagram Stories has varied between 2022 and 2023. It reached the highest high in August 2022, indicating the value 6.

The lowest view rate was April 2023, indicating a view rate for Instagram Stories of 2.8.

The highest median number of saves is recorded by Reels.

Reels score the highest number of saves, indicating a value of 43. Single images have a median number of saved of 22, while carousels record a median number of saves of 37.

In the Travel industry, the most used emoji is the camera one.

Instagram statistics show that in the Travel industry, the most used emoji is the camera one, with a value of more than 8.000 uses.

The least used emoji is the wink face with a usage of 2.200.

The most used emoji from all industries is the sparkle one.

The emoji with the highest number of uses is the sparkle one, indicating more than 1.000.000 uses.

The least used emoji by all industries is the one with the eyes, indicating 300.000 uses.

The most used emoji for the Alcohol sector is the one with the 2 pints of beer.

With Instagram statistics, we find out that the emoji with the highest number of uses is the one with the 2 pints of beer, indicating more than 10.000 uses.

The least used emoji by the Alcohol industry is the one with the flame, indicating 1.800 uses.

The most used emoji for the Arts & Crafts sector is the one with sparkles.

The emoji with the highest number of uses is the one with sparkles, indicating more than 1000 uses.

The least used emoji by the Arts & Crafts industry is the one with the Christmas tree, indicating less than 200 uses.

The most used emoji for the Automotive sector is the one with the camera.

Instagram statistics indicate that the emoji with the highest number of uses is the one with the camera, indicating almost 6000 uses.

The least used emoji by the Automotive industry is the one with the sparkles, indicating about 1.500 uses.

The most used emoji for the Beauty sector is the one with the sparkle.

The emoji with the highest number of uses is the one with the sparkle, indicating more than 50.000 uses.

Instagram statistics show that the least used emoji by the Beauty industry is the one with the camera, indicating about 8.000 uses.

The most used emoji for the Beverages sector is the one with the sparkle.

The emoji with the highest number of uses is the one with the sparkle, indicating more than 3.500 uses.

The least used emoji by the Beverages industry is the one with the eyes, indicating about 1.700 uses.

With Instagram statistics, we find out that the most used emoji for the Education sector is the one with the hand pointing to the right.

The emoji with the highest number of uses is the one with the hand pointing to the right, indicating more than 25.000 uses.

The least used emoji by the Education industry is the one with the arrow pointing right, indicating about 7.000 uses.

The most used emoji for the Fashion sector is the one with the sparkles.

The emoji with the highest number of uses is the one with the sparkles, indicating almost 70.000 uses.

The least used emoji by the Fashion industry is the one wearing black sunglasses, indicating about 8.000 uses.

The most used emoji for the FMCG Food sector is the one with the tongue out.

Instagram user statistics indicate that the emoji with the highest number of uses is the one with the tongue out, indicating more than 14.000 uses.

The least used emoji by the FMCG Food industry is the one with the camera, indicating more than 4.000 uses.

The most used emoji for the Airline sector is the one with the aeroplane.

The emoji with the highest number of uses is the one with the aeroplane, indicating more than 1.000 uses.

The least used emoji by the Airline industry is the palm tree, indicating less than 100 uses.

The most used emoji for the Home & Living industry is the one with sparkles.

With Instagram statistics, we find out that the emoji with the highest number of uses is the one with the sparkles, indicating more than 12.000 uses.

The least used emoji by the Home & Living industry is the green heart, indicating about 2.500 uses.

The most used emoji for the Magazines & Journals industry is the one with the camera.

The emoji with the highest number of uses is the one with the camera, indicating more than 100.000 uses.

The least used emoji by the Magazines & Journals industry is the one with the hands split, indicating about 5.000 uses.

The most used emoji for the Media house industry is the one with the camera.

Instagram user statistics indicate that the emoji with the highest number of uses is the one with the camera, indicating more than 3.000 uses.

The least used emoji by the Media house industry is the one with the starry eyes, indicating about 5.00 uses.

The most used emoji for the Media house industry is the one with the camera.

The emoji with the highest number of uses is the one with the hand pointing right, indicating more than 20.000 uses.

The least used emoji by the NGO industry is the one with the hand pointing down, indicating about 5.000 uses.

The most used emoji for the Restaurants & Cafes industry is the one with the sparkles.

With Instagram statistics, we find out that the emoji with the highest number of uses is the one with the sparkles, indicating more than 1.000 uses.

The least used emoji by the Restaurants & Cafes industry is the one with the hands splitting, indicating about 350 uses.

The most used emoji for the Retail industry is the one with sparkles.

The emoji with the highest number of uses is the one with sparkles, indicating more than 70.000 uses.

The least used emoji by the Retail industry is the one with the green check mark, indicating about 17.000 uses.

The most used emoji for the Telecom industry is the one with the telephone receiver.

Due to the use of Instagram statistics, we learn that the emoji with the highest number of uses is the one with the telephone receiver, indicating more than 2.500 uses.

The least used emoji by the Telecom industry is the one with the heart eyes, indicating about 1.000 uses.

The most used emoji for the Jewelry industry is the one with the sparkles.

The emoji with the highest number of uses is the one with the sparkles, indicating about 2.500 uses.

The least used emoji by the Jewelry industry is the one with the double hearts, indicating about 200 uses.

The most used emoji for the E-commerce industry is the one with the sparkles.

Instagram statistics bring out that the emoji with the highest number of uses is the one with the sparkles, indicating more than 50.000 uses.

The least used emoji by the E-commerce industry is the one with the hand pointing down, indicating about 12.000 uses.

The average reach rate by follower count on Instagram is the highest for the profiles with the lowest number of followers.

Due to Instagram statistics, we find out that the highest average reach rate by follower count on Instagram is 30% for profiles that have a follower count between 0-5,000.

The lowest reach rate by follower count on Instagram is 17% for profiles with a follower count of 100,000 or higher.

The average reach rate by type of post on Instagram is the same for Reels and carousels.

Instagram account statistics show that the highest average reach rate by post type on Instagram is for Reels and carousels, with the same value of 10.5%. The lowest average reach rate by post type on Instagram is for images, with a value of 6.02%.

The average engagement rate by type of post on Instagram is the highest for Reels.

Due to Instagram engagement statistics, we learn that Reels registered the highest average engagement rate by type of post on Instagram in 2022-2023, with a value indicating 1.8%.

The lowest average engagement rate by type of post was registered by images, with a value of 0.7%.

The comment evolution on Instagram has shown the highest values for Reels in 2023.

Instagram statistics indicate that for Reels, the highest high was in June 2023, with 2.9%. When it comes to carousels, the highest value recorded was in March 2023, showing 0.8%.

For the single images posted on Instagram, the highest number of comments was recorded in November, with 1.2%.

The average CTR (click per rate) based on the ad placement was recorded for Stories in 2022.

The highest value recorded for Stories ads in terms of CTR was 0.8%. For the ads placed in Feed, the highest value was 0.5%.

For the Reels ads, the highest CTR was 0.38%, while the highest number for the CTR on ads placed in Explore was 0.36%.

The variation of Instagram posts by industry shows that images have the majority in top 9 industries.

For the Beverages industry, images occupy the most from the total of post types on instagram, showing 64%.

The highest value registered by Reels in terms of post types on Instagram was registered by the Arts & crafts industry, showing 33%.

When it comes to Carousels, the highest use of this type of content is in the Travel sector, indicating 24%.

The average engagement rate by industry on Instagram varies depending on the industry you’re looking at.

The highest average engagement rate on Instagram was registered for the FMCG Food in 2022, with a value of 0.9%.

The lowest value for the average engagement rate on Instagram was indicated for the Fashion industry, reaching 0.37%.

The advertising spending on Instagram depending in 2022 varies a lot depending on ad placement.

For ads placed in Explore, the ad spend is 3 USD. For Reels ads, the value spent is 39 USD. When it comes to Stories ads, the ad spend is 43 USD.

For the ads in the Feed, the ad spend is 65 USD.

The median number of likes on Instagram varies depending on the profile size, with the highest values for the accounts featuring the highest follower count.

For Reels, the highest median number of likes is for profiles of 100,000 or more followers, indicating 1300.

Instagram account statistics indicate that when it comes to the median number of likes for single images, the highest value is for the same profile size like Reels, indicating a value of 930.

For carousels, the highest median number of likes was recorded for accounts having 100.000 followers or more, with a value of 640.

For carousels, Instagram statistics show that tthe engagement rate across all industries reached its highest high for the Airline industry.

Carousels recorded the highest engagement rate for the Airline sector, with 1,2%

The lowest value for the engagement rate of carousels was for the Fashion industry, indicating 0.27%.

For single image, the engagement rate across all industries reached the highest high for the Airline industry.

Single images recorded the highest engagement rate for the Airline sector, with 1%.

Via Instagram engagement statistics, we find out that the lowest value for the engagement rate of single images was for the Jewelry industry, indicating 0.23%.

For Reels, the engagement rate across all industries reached the highest high for the Media house industry.

Instagram engagement statistics indicate that Reels recorded the highest engagement rate for the Media house sector, with 1.6%.

The lowest value for the engagement rate of Reels was for the Fashion industry, indicating 0.56%.

The engagement evolution by types of posts indicates the highest value for Reels

With Instagram statistics, we find out that the engagement evolution for Reels shows the highest number of ups and downs, with a value of 1.8% in June 2023.

For carousels, the engagement rate reached its highest high in November 2022, indicating 1.2%. When it comes to single images, the highest value for the engagement rate was in January 2022, indicating 0.8%.

Most Instagram accounts in UK are represented by people from the age group 25-34.

The Instagram age group with the highest number of accounts is the one between 25-34 years old, indicating 9.65 millions.

The age group with lowest number of accounts on Instagram is the one between 13-17 years old, with a value of 1.5 millions users.

Most Instagram accounts in USA are represented by people from the age group 25-34.

The age group that indicates the highest number of Instagram accounts is the one between 25-34 years old, indicating 45.9 million users.

At the other end, the age group that shows the lowest number of Instagram accounts is the one between ages 13 and 17, showing 9.25 millions.

Most Instagram accounts in Indonesia are represented by people from the age group 18-24.

The age group with the lowest number of Instagram accounts is the one including users over 55 years old, indicating 2.8 millions.

The age group that shows the highest number of Instagram accounts is the one between 18-24, with a value of 37.2 million users.

Most Instagram accounts in UAE are represented by people from the age group 25-34.

The lowest number of Instagram accounts in the UAE is for the age group between 13-17, indicating 0.17 million users.

At the other end, the age group indicating the highest number of Instagram accounts in UAE is the one between 25-34, with a value of 2.8 millions.

In UAE, the highest number of Instagram accounts is represented by males.

The highest number of Instagram accounts, by gender, is represented by males, indicating 3.9 million users.

Females represent only 2.5 million users from the total number of Instagram accounts in UAE.

In USA, the highest number of Instagram accounts is represented by females.

The highest number of Instagram accounts, by gender, is represented by females, with a value of 90.1 million users.

At the other end, the lowest number of Instagram accounts, by gender, in the US, is represented by males, indicating 69.3 millions.

In UK, the highest number of Instagram accounts is represented by females.

The highest number of Instagram accounts by gender, in UK, is represented by females, with a value of 17.95 million users.

At the other end, the lowest number of Instagram accounts by gender is represented by males, indicating 14.2 million users.

In Indonesia, the highest number of Instagram accounts is represented by females.

Females represent the majority of Instagram account numbers in Indonesia, with 52.45 millions.

On the other hand, males register 46.35 million Instagram accounts.