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TikTok analytics tool ›Outperform your competitors on social media
Track and compare social media performance with comprehensive social media competitive analysis tools.
Competitor analysis
Perform a social media competitor analysis like a pro
Get an overview of your competitors’ social media performance by running a head-to-head social media competitive analysis.
Use Socialinsider’s social media competitive analysis tools to discover your competitors’ weakest and strongest strategy points and gain a competitive advantage.
Social media benchmarks
Benchmarks against industry, competitors, or brands you admire
Add competitive context to your social media data by digging into in-depth social media benchmarks.
Leverage industry and competitive social media analytics to understand better how your brand’s social performance stacks up against your market.
Socialinsider is a smart, simple, and easy-to-understand social media analytics tool and provides the value we need for our brands in social media.
Cross-channel analysis
Understand what’s working and what’s not for your niche
Use a social media competitor analysis tool to understand what is your competitor’s best-performing platform and see how their metrics stack up against yours.
Leverage competitors’ social media data to identify future trends and optimize your strategy.
Campaign report
Measure your competitors’ campaigns performance
Get the engagement metrics of any brand’s campaigns. Identify the top-performing social posts from each competitor and analyse what makes them successful: social platform choice, caption length, or content formats.
What they say about us
“The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.”
We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.
“With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.”
“We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.”
On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.
“Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.”
“The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.”
We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.
“With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.”
“We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.”
On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.
“Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.”
All the analytics tools you need in one place
Social media competitive insights and listening metrics for data-driven marketers
Frequently Asked Questions
Why run a social media competitor analysis?
By doing a competitor analysis on social media, you can better evaluate your own brand’s performance. Through social media benchmarking, you’ll be able to see if your social strategies are more effective than your competitors, identify areas of improvement, get content ideas, and better understand and predict industry trends.
How to conduct a social media competitive analysis?
Competitive benchmarking can be performed at a platform level and across multiple channels, which is recommended for a more accurate perspective of the social media landscape.To simplify competitor research, you can use a social media competitive analysis tool like Socialinsider, which offers social media industry benchmarks besides competitive insights.
What data to integrate into a social media competitor analysis report?
When doing a social media competitive analysis it’s important to start with the most relevant metrics for your brand. Usually, KPIs like engagement, number of fans, or top posts are important to track. A more in-depth look at competitive social media analytics is helpful in identifying your competitor’s social media strategies, given that a limited series of metrics monitored may not always offer the most accurate insights since different brands can have different objectives.