Get social media industry trend reports to shape your marketing strategy in 2023
Spot industry trends and benchmark yourself against the market & your rivals
Discover top social media industry trends reports to build a strong strategy
Industry trends help you guide your brand towards virality. By following social media trends, you will be able to remain relevant and catch users’ attention. From our list of industries, the one which has the highest number of posts in its Halloween campaign is Magazines & journals.
The top 3 social media events which are of great interest for brands in several industries are Christmas, Black Friday and Cyber Monday. The highest number of posts in 2023 for the Christmas campaign was in the Retail section, being closely followed by the Magazines & journals industry.
Want to see what industry data you can get with Socialinsider?
Book a demoAnalyze industry content data for every social media platform and every industry
To spot social media industry trends, you have to know everything about content performance for each social media platform. On Instagram, the type of post which is used by the majority of industries is photo, recording the highest posting popularity for the Restaurants & cafes sector.
On Facebook, industries like Airlines, Alcohol, Arts & crafts, Automotive, Beauty, Beverages, E-commerce, Education global, Fashion, Fashion influencers, FMCG Food, Home & living, Jewelry, NGOs, Restaurants & cafes, Retail, Telecom and Travel mostly post photos. On Twitter, the content type which gained the highest posting popularity is status, with 74.42% for the Beverages sector.
Want to see what industry data you can get with Socialinsider?
Book a demoDownload social media industry reports
No data available yet, but you can check the following reports
Airlines
Worldwide Q2 2023
Arts & Crafts
Worldwide Q2 2023
Appliances
Worldwide Q2 2023
Automotive
Worldwide Q2 2023
Alcohol
Worldwide Q2 2023
Beauty
Worldwide Q2 2023
Beverages
Worldwide Q2 2023
E-commerce
Worldwide Q2 2023
Education Global
Worldwide Q2 2023
Fashion
Worldwide Q2 2023
Fashion - Influencers
Worldwide Q2 2023
FMCG Food
Worldwide Q2 2023
Higher Education UK
Higher Education US
Home & Living
Worldwide Q2 2023
Hotels & Accommodation
Worldwide Q2 2023
Jewelry
Worldwide Q2 2023
Luxury Fashion
Worldwide Q2 2023
Magazines & Journals
Worldwide Q2 2023
Media House
Worldwide Q2 2023
NGOs
Worldwide Q2 2023
Personal Care
Worldwide Q2 2023
Restaurants & Cafes
Worldwide Q2 2023
Retail
Worldwide Q2 2023
Sports & Outdoors
Worldwide Q2 2023
Tech & Electronics
Worldwide Q2 2023
Telecom
Worldwide Q2 2023
Travel
Worldwide Q2 2023
SOCIAL MEDIA INDUSTRY TREND REPORTS FAQs
1.How can social media industry trend reports help digital marketers?
With the use of social media industry trend reports, you get insights into industry data, competitive analysis, and tips about audience behaviour and preferences. These can help you with forecasting and also crafting your future marketing strategies, while also making data-driven decisions.
2.How often do we update our social media industry trend reports?
We update our industry trend reports twice a year, at the end of Q2 and at the end of Q4, always adding fresh data that can help digital marketers prepare their social media strategies for the year to come.
3.What do our social media industry trend reports include?
Our social media industry trend reports include data about top 22 industries, revealing social media trends and practices, including data about platform-specific trends, data analytics and insights, and predictions about future trends. All this can inspire you to build your own digital marketing strategy.
4.What are the industries with the highest number of active users on social media?
The industries with the highest number of active users are technology, entertainment and retail.
Keep an eye on industry engagement data and spot trends
Industry reports for social media indicate that the most important metric that makes a difference is engagement. This industry engagement data can help you find patterns and industry trends that you can implement in your next social media campaign.
On TikTok, the highest engagement is registered for brands in the Travel sector, with 11.08%. For Instagram, the industry Education Global shows the highest value for engagement, namely 1.41%. For Facebook, the industry with the highest engagement is FMCG Food, with 0.36%. On Twitter, the highest value for engagement is recorded for the Fashion sector, with 0.16%.
Want to see what industry data you can get with Socialinsider?
Book a demo