Doing social media for your brand is a complex job. You need to come up with great content ideas for your campaigns, on all social platforms you build a presence on and then check how the posts performed.
You’re basically like Santa, delivering presents (aka good news) to everyone while you also use your elves, those little helpers that make a big difference.
And, in this case, social media analytics tools are your elves.
And if your aunt still thinks that your job consists in just scrolling for hours on Facebook and Instagram, you should give her your job title for a day.
In this article, we’re going to explore and compare the best social media analytics tools out there.
Top social media analytics tools every marketer should try:
- Socialinsider
- Agorapulse
- Brandwatch
- Buffer
- Cision
- Dash Hudson
- DashThis
- Determ
- Hootsuite
- Iconosquare
- Keyhole
- Quintly
- Rival IQ
- Semrush
- SocialPilot
- Sotrender
- Sendible
- Sprinklr
- Sprout Social
- Zoho Social
- Emplifi
- Tailwind
- Cyfe
- Followerwonk
- Audiense
- Talkwalker
- Hubspot
- Social Status
- Mailchimp
- Databox
- Meltwater
- BuzzSumo
1. Socialinsider
Socialinsider is an advanced social media analytics tool that offers premium features for measuring and reporting on social media performance.
It provides a wide range of metrics and insights to track engagement, reach, followers, demographics, and more.
Socialinsider helps you gain in-depth insights, compare strategies, optimize your social media presence, download reports, develop campaign reporting and competitive analysis.
However, Socialinsider is more than an analytics tool, providing help with social media audit and social listening features.
The most popular feature is the Benchmarking one. I added Semrush and Hootsuite’s Instagram profiles, as an example.
This feature provides a comprehensive and user-friendly platform for conducting a competitive analysis.
By benchmarking yourself against your competitors, you get to see where you are positioned in your industry and niche.
Moreover, you learn what works and what doesn’t work for your brand. What works for others doesn’t necessarily mean it works for you as well.
With the metrics you get to compare, like engagement, followers and posts, you get to see where you should shift your focus in order to get better results.
Maybe you figure out you should adjust your marketing strategy to increase your brand awareness.
Pricing: The starting price for the basic plan is $124 per month.
Free trial: 14 days
G2 rating: 4.7 out of 5
2. Agorapulse
When it comes to fulfilling your publishing needs, Agorapulse stands out as the ideal choice.
However, the tool goes beyond publishing and encompasses monitoring, social media reporting, and team collaboration across popular social media channels.
Key features: AgoraPulse goes the extra mile by providing iOS and Android mobile apps that are packed with impressive features, empowering you to publish and schedule content on the go.
This ensures that you can effortlessly plan and manage your social media presence from anywhere, anytime.
Pricing: options ranging from €49 to €119 per month or more—if a custom plan is chosen
Free trial: 30 days
G2 rating: 4.5 out of 5
3. Brandwatch
Brandwatch is a powerful digital consumer intelligence platform that continuously monitors and analyzes billions of online conversations happening across various channels, including blogs, reviews, news, and images.
Key features: Beyond providing access to vast amounts of data, Brandwatch empowers users to harness that data to gain a deep understanding of their customers—their needs, desires, and interests.
Pricing: disclosed on demand
Free trial: not disclosed on the website
G2 rating: 4.4 out of 5
4. Buffer
Buffer simplifies the process for brands to schedule their posts, analyze performance, and manage all their accounts in one centralized hub.
The product is divided into 5 key tools: Publishing, Analytics, Engagement, Start Page, and AI Assistant.
Buffer supports a wide range of platforms, such as Facebook, Google Business Profile, Instagram, LinkedIn, Twitter, YouTube, TikTok, Shopify, Pinterest, and Mastodon.
Key features: With Buffer's Start Page feature, you can effortlessly build your own customized landing page in a matter of minutes.
This simple and flexible landing page brings together all your best content, allowing you to share everything you need via a single link in your social profiles bio section.
What's more, Start Page enables you to kickstart your online sales journey with a completely free microsite. You can showcase and sell your products and services right from this platform.
Pricing: options ranging from $0 to $120 monthly for 3 channels
Free trial: 14 days
G2 rating: 4.3 out of 5
5. Cision
Cision is a comprehensive end-to-end suite that covers distribution, earned media monitoring, media database, and media analytics.
With this app, you can execute PR campaigns, target the right media contacts, engage with personalized outreach, or measure and monitor your brand.
Key features: Key features of the platform include interactive dashboards, full-funnel measurement, and executive-ready reporting.
Pricing: disclosed on demand
Free trial: not mentioned on the website
G2 rating: 4.0 out of 5
6. Dash Hudson
This versatile visual marketing platform offers a range of solutions to help you predict performance and measure engagement across all your channels effectively.
Solutions include Reporting, Insights, and Trends, Influencer and Creator ROI, and AI-Powered Social Listening.
Key features: Specifically designed with a focus on Instagram, this tool empowers you to schedule posts seamlessly and gain valuable insights into how your content resonates with your audience.
Pricing: starting from $249 monthly
Free trial: 14 days
G2 rating: 4.7 out of 5
7. DashThis
DashThis shines as a versatile app offering a wide range of dashboard examples. Whether you specialize in e-commerce, analytics, PPC, or social media, the social media analytics tool has curated a collection of dashboards tailored specifically for your field.
DashThis offers its services to a diverse range of business types, including non-profits, franchises, automotive, hospitality, and healthcare.
Key features:
With DashThis, you can create visually appealing and informative dashboards that showcase the impact of your marketing efforts.
The app excels in providing various reporting capabilities such as PPC reports, Google Analytics reporting, social media reporting, SEO reporting, and more.
Pricing: options ranging from $38 to $349 monthly
Free trial: 14 days
G2 rating: 4.8 out of 5
8. Determ
Determ is a powerful social media analytics tool that provides a well-rounded analysis of your online presence.
It helps you discover where your audience is most active, gain insights into demographics, and track the volume of mentions over time.
With Determ, you can focus your communication efforts, detect potential issues, and capitalize on positive publicity.
Key features: Determ's key feature is AI Synthia, which provides smart insights to identify potential opportunities or threats relevant to your interests. It enables well-informed, data-driven decision-making and helps you build strategies with confidence.
Pricing: disclosed on demand
Free trial: 7 days
G2 rating: 4.8 out of 5
9. Hootsuite
Hootsuite streamlines various tasks for social media managers.
From scheduling posts to organizing content and measuring ROI, it offers a range of features that simplify the management of your social media accounts.
Additionally, it provides a monitoring feature that enables users to stay informed about relevant conversations happening across various platforms.
Key features: Hootsuite facilitates collaboration within your marketing team. It enables you to share pre-approved content, ensuring consistency and saving time on content creation.
Pricing: starting from $99 per month
Free trial: 30 days
G2 rating: 4.1 out of 5
10. Iconosquare
Iconosquare initially focused on collecting performance statistics specifically for Instagram accounts.
Over time, it has evolved into a robust analytics, publishing, and monitoring platform catering to the needs of small businesses, enterprises, and agencies.
Key features: Iconosquare provides essential analytics, content scheduling, and brand monitoring features, enabling you to manage your social media presence effectively.
Pricing: options ranging from €49 to €139 per month
Free trial: 14 days
G2 rating: 4.5 out of 5
11. Keyhole
By measuring your social media accounts over time, Keyhole's Profile Analytics helps you identify which posts and campaigns are yielding great results and which ones are falling flat.
With competitor analytics, you can understand where you stand and how to compete in your industry effectively.
By optimizing your social presence in real-time, Keyhole helps you post at the perfect time with engaging content to drive higher engagement.
Key features: Keyhole provides comprehensive sentiment analysis to gain valuable insights into the performance and effectiveness of your social media strategy over time.
Pricing: options ranging from $79 to $479 per month
Free trial: 14 days
G2 rating: 4.3 out of 5
12. Quintly
Designed for large teams and enterprise clients, quintly caters to your unique requirements by providing dedicated account managers.
These experts will delve into your brand's specific needs, working closely with you to craft an elevated analytics strategy.
Key features: quintly seamlessly integrates with popular business intelligence systems like Tableau and Google BigQuery. This enables you to incorporate social media data for a holistic view of your organization's performance and valuable insights for strategic planning.
Pricing: $315 per month for all features, including 3 profiles and one user. Additional charges apply to extra profiles and users. Taxes not included.
Free trial: book demo on demand
G2 rating: 4.7 out of 5
13. Rival IQ
Rival IQ allows you to identify the types of content that resonate most with your audience, and you can seamlessly integrate Google Analytics to gain insights into your customers' journey.
You can gain access to a range of valuable features, including social post analysis, social media audits, and social reporting.
Key features: Rival IQ notifies you whenever your competitors publish highly successful content. By receiving these alerts, you can stay one step ahead and make necessary adjustments to your own content to maintain your market share.
Pricing: options ranging from $239 to $519 per month
Free trial: 14 days
G2 rating: 4.6 out of 5
14. Semrush
With a vast database of over 20 billion keywords and 310 million ads, Semrush boasts an impressive clientele, including esteemed companies like Forbes, Nike, and Apple.
Their range of tools and reports cater to various marketing services, including SEO, PPC, SMM, keyword research, competitive research, PR, content marketing, marketing insights, and campaign management.
Key features: Semrush allows you to create compelling content that ranks well in search engines and boost your organic traffic using a user-friendly SEO toolkit.
Pricing: starting from $119 per month
Free trial: 7 days
G2 rating: 4.5 out of 5
15. SocialPilot
SocialPilot is a comprehensive social media analytics tool that offers a range of powerful capabilities.
It provides comprehensive analytics for all posts, regardless of the publishing platform.
SocialPilot caters to a diverse range of businesses, including small businesses, marketing agencies, multi-location brands, and enterprises.
Key features: With features like content performance analysis, audience insights, identification of top fans, optimal posting times, and shareable PDF reports, SocialPilot empowers you to understand your audience, enhance engagement strategies, and effectively track and share your social media performance.
Pricing: options ranging from $25 to $170 per month
Free trial: 14 days
G2 rating: 4.5 out of 5
16. Sotrender
With Sotrender, you can effortlessly analyze and measure the benefits of your social media activity.
Covering popular platforms like Facebook, Instagram, Twitter, and YouTube, Sotrender streamlines your monthly reporting, provides competitor insights, and simplifies online conversations with its Social Inbox feature.
Key features: Sotrender offers a range of key features designed to enhance your social media management. With its Social Inbox, you can effortlessly manage and organize your online conversations in one centralized platform.
Pricing: options ranging from $59 to $331 per month
Free trial: 14 days
G2 rating: 4.7 out of 5
17. Sendible
Sendible is equipped with a comprehensive set of features, including social media management, monitoring, publishing, lead generation, and reporting.
With Sendible, you have access to an integrated platform that effortlessly manages all your social profiles while also providing direct connectivity to popular tools like Canva, Google Drive, and Flickr.
Key features: You can gain invaluable insights from your social data and take advantage of the app's array of capabilities, such as content suggestions, social media post scheduling, and shared publishing calendars. This seamless integration of features ensures that you will effectively optimize your social media strategy.
Pricing: options ranging from $29 to $240 per month
Free trial: 14 days
G2 rating: 4.5 out of 5
18. Sprinklr
Sprinklr Social empowers enterprise teams to consistently deliver a compelling brand experience across more than 30 digital and social channels.
The platform offers comprehensive capabilities across various areas, including publishing, engagement, listening, analytics, employee advocacy, and commerce.
For those seeking dedicated social media insights, Sprinklr Insights is the perfect solution. The price, however, is disclosed on demand.
Key features: With Sprinklr Social, teams gain access to a user-friendly interface and advanced AI capabilities powered by OpenAI's ChatGPT and Sprinklr AI, as well as built-in listening features and enterprise-grade scalability.
Pricing: $299 per month for the Advanced plan
Free trial: 90 days
G2 rating: 4.0 out of 5
19. Sprout Social
Sprout Social is an all-in-one social media management and optimization platform that empowers you to handle various aspects of your social accounts seamlessly.
From managing social media publishing to engaging with your audience and analyzing your performance, Sprout Social provides a centralized solution for your marketing needs.
Key features: One of the key advantages of Sprout Social is its user-friendly onboarding process, supported by comprehensive training and educational materials. This ensures that you can quickly familiarize yourself with the platform and maximize its potential.
Pricing: starting from $249 per month
Free trial: 30 days
G2 rating: 4.3 out of 5
20. Zoho Social
Zoho Social is another useful social media analytics tool that provides you with insights about your audience.
It also includes a social listening feature that helps you gather data from multiple channels.
Also you can see individual metrics for each post, like reach and engagement.
Key features:
One of the best things about this social media analytics tool is that it can help you create a comprehensive report including data about your demographics.
You can also see how your audience engages with your content, while also being able to compare how your fans and other users interact with your posts.
Price: The starting price is $10 per month.
G2 rating: 4.4 out of 5
21. Emplifi
Another useful social media analytics tool is Emplifi, an app with numerous features that help you track your social media performance, get competitive intelligence data and download automated reports.
All these advantages convince you to try the tool, especially since they add up to publishing and content optimization features.
Pretty cool, right?
Key features:
With Emplifi, you get to check sentiment analysis, develop a competitors analysis and get a predictive analysis that helps you adjust your strategy.
Price: The starting price for Emplifi is $240 per month.
G2 rating: 4.4 out of 5
22. Tailwind
Tailwind is a social media analytics tool that offers you data about Instagram and Pinterest.
For Pinterest, you get metrics like the number of pins, the number of followers for your boards, but also the potential number of impressions.
When it comes to Instagram, Tailwind provides basic metrics, such as engagement, reach, followers, comments, likes and shares.
For a low-price analytics tool, this one provides you with quite a few metrics.
Key features:
With this social media analytics tool, you can find the best hashtags on Instagram using the Hashtag Finder, and you can upload more images at the same time, using a drag-and-drop calendar.
Price: For this social media analytics tool, the price starts at $19.99 per month.
G2 rating: 4.3 out of 5
23. Cyfe
With Cyfe, you can easily customise the dashboard filled with data. You can add all your social media platforms and then pull reports for a specific account.
Key features:
You can set up SMS and email alerts for this social media analytics tool to notify you about different thresholds.
By using its Twitter search widget, you can easily track your competitors’ performance and brand mentions.
Price: For this app, you only have to pay $19 per month.
G2 rating: 4.3 out of 5
24. Followerwonk
Followerwonk is a social media analytics tool specialised in Twitter analytics, offering in-depth data about your followers.
The app provides a lot of demographics data, splitting your followers into categories.
Key features:
The cool thing about this social media analytics tool is that you can search followers by their names and keywords in their bio.
Moreover, you can categorise them based on their activity and influence.
You can use the app’s visual graph to benchmark yourself against your competitors.
Price: The starting price for this app is $29 per month.
G2 rating: 4.3 out of 5
25. Audiense
Another social media analytics tool, Audiense, is extremely useful when it comes to measuring Twitter performance.
You can gather in-depth data about your audience due to the app’s advanced use of machine learning.
All the data obtained helps you learn more about your target audience.
Key features:
With Audiense, you can use chatbots to engage with your Twitter audience in DMs. By providing you with all the necessary data on your audience, you can easily build a more engaged community.
Moreover, you get to analyze historical conversations on Twitter.
Price: For this app, the starting price is $39 per month.
G2 rating: 4.4 out of 5
26. Talkwalker
Talkwalker is a helpful social media analytics tool that also provides you with a social listening feature.
Through this app you gain access to hashtag and keyword searches across all social media platforms, news websites, forums and blogs.
You get to see distribution of conversations, mentions, top posts and sentiment analysis, helping you learn what works and what doesn’t work for your audience.
With Talkwalker, you can also compare your brand’s performance to your competitors.
Key features:
With the help of its monitoring feature, you can find out what customers say about your brand, services and products.
Talkwalker also offers you demographics data which helps you adjust your content.
Price: For this app, you will have to contact their team to express your needs and establish a price according to what you’re looking for.
G2 rating: 4.3 out of 5
27. Hubspot
Hubspot is a social media analytics tool that provides data for all the important metrics.
With this tool, you can easily compare your performance with the one of your competitors, you can report on your social media ROI, look at your previous campaigns and schedule your posts.
This app also allows you to check how your audience engages with your content, especially on YouTube.
Key features
This social media analytics tool also integrates CRM, so you can easily get data about your Contacts and design targeted campaigns.
Price: The starting price for this social tool is $30 per month.
G2 rating: 4.4 out of 5
28. Social Status
Social Status is yet another useful social media analytics tool which is very strong on reporting. With this app, you can see metrics for all popular social media platforms.
The great part about its reporting features is that you can customise your reports depending on your clients, whether they are brands or social media agencies.
You can even download the social media reports in different formats.
Key features:
The great thing about this social tool is that you can also perform a competitive analysis, track influencer campaigns and check your organic performance.
Price: For this app, the starting price for the smallest package is $9 per month.
G2 rating: 4.6 out of 5
29. Mailchimp
Mailchimp is a marketing and social media tool that provides analytics data for social media ads.
The app features an audience dashboard where you get all the needed demographics.
You can use this feature to make predictions and develop targeted social media content.
Key features:
Mailchimp offers AI-assisted suggestions to optimise your content.
Price: For Mailchimp, the starting price is $12 per month.
G2 rating: 4.3 out of 5
30. Databox
Databox is yet another social media analytics tool with which you can easily plan and track your social media campaigns’ performance.
If you have many contacts and you manage several accounts, this social app is suitable for you.
Key features:
With Databox, you can customise the metrics you include in your social media report.
Price: The starting price for Databox is $47 per month.
G2 rating: 4.4 out of 5
31. Meltwater
With Meltwater, you get a combo of several features, including analytics, social listening and social monitoring.
You can track your brand’s mentions, social media coverage and obtain insights about your content from other media sources.
This social media analytics tool collects data from several forums, blogs, news websites and social platforms.
Through this, you learn more about the latest industry trends, being able to keep up with them.
Key features:
Above all that, Meltwater also provides sentiment analysis, competitive analysis and trend analysis to help you craft a better marketing strategy.
Price: To see the pricing, you have to fill in a form where you specify your needs and someone from their team will give more details in a demo.
G2 rating: 3.9 out of 5
32. BuzzSumo
BuzzSumo is a complex social media analytics tool that also features content creation tools.
Providing you with the best content creation topics and a thorough analysis, you can easily develop targeted content for your audience.
With this tool, you can also check your social media engagement, helping you find out on which type of content you can rely more.
Key features:
For BuzzSumo, the feature that makes a difference is the Content Analyzer one, but also the possibility to see the latest trends.
Price: The starting price for their plan is $199 per month.
G2 rating: 4.5 out of 5
Final thoughts
Mastering the realm of social media is no longer a mere option—it’s a survival skill.
Every Tweet, post, share, or like is a piece of a puzzle, each bit of data a breadcrumb on the trail to understanding your audience.
And by comparing the tools presented, we aim to ease your decision-making process.
But remember that, regardless of your choice, each tool offers a customizable plan that allows you to select only the features that are essential to you.
Frequently Asked Questions
1.What are the four types of social media analytics?
4 Main Types of Social Media Analytics
- Descriptive Analytics.
- Predictive Analytics.
- Prescriptive Analytics.
- Diagnostic Analytics.
2.Can Google Analytics track social media?
Google Analytics is a free website analytics dashboard that provides a wealth of insights about your website and its visitors, including those who find you through social media. For instance, you can track: Total traffic to your site and traffic sources (including social networks) Individual page traffic.
3.What are the 7 layers of social media analytics in data analytics?
The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers.
4. Does Instagram use Google Analytics?
Your Instagram traffic will get pulled in automatically by Google Analytics 4 as long as you've set up your UTM codes correctly.
5. What are the 3 V's of analytics?
Dubbed the three Vs; volume, velocity, and variety, these are key to understanding how we can measure big data and just how very different 'big data' is to old fashioned data. Find out more about the 3vs of Big Data at Big Data LDN, the UK's leading data conference & exhibition for your entire data team.
