If your business or brand wants to target the younger generation, especially Gen Z and Millennials, then TikTok is the perfect platform, even though all age groups now use it.
However, nowadays, just having a TikTok presence isn’t enough in this pool of famous content creators and brands.
Before setting up your social media campaigns, you should set clear goals and measure them with the help of TikTok analytics tools.
To make your job easier, I scoured the internet and found the best available TikTok monitoring tools, both free and paid.
Top 9 TikTok analytics tools to improve your overall performance
1. Socialinsider
Socialinsider is a social media tool that offers premium social media analytics and reporting, competitive insights, brand metrics, and social media campaign reports.
With Socialinsider, you can measure the performance of your TikTok account and track all the meaningful TikTok metrics - from best-performing posts, engagement rate to the best times to post on TikTok based on engagement, interactions, total plays, and more.
Wondering how our TikTok analytics dashboard is structured? Let's explore some of the highlights.
First stop: the key metrics section, where you can see the most important metrics to track for TikTok, all in one place:
Some of these metrics are detailed further down in the dashboard, for extra clarity. Such is the case with engagement evolution.
Since TikTok is all about virality, you can see when your content is getting record amounts of engagement.
And figure out which hashtags are bringing you all this engagement:
Or what are the best times to post on TikTok, based on our analysis:
Overall, Socialinsider is an in-depth data TikTok analytics tool that can help you improve your content performance and measure the success of your TikTok campaigns.
You can also benefit from in-depth insights into your competitors’ campaigns with comprehensive TikTok data and the option to oversee your TikTok influencer network easily.
The best part?
You can share these valuable TikTok insights with all your team members, and edit their roles (admin, team or client) based on their involvement in each project. You can also mark them as read-only users, which are limited to only view data.
To start editing your team members, go to Account -> Team.
This feature is only available for the Strategy and Enterprise pricing plans.
Price: starts from $124 per month. There’s also a 14-days free trial, so you can test it before investing.
Also, feel free to book a demo to see on-point examples of how this TikTok analytics tool can help you ace your TikTok marketing game!
2. Analisa.io
Analisa.io is an Instagram and TikTok social analytics tool powered by artificial intelligence.
Aimed at influencers, brand marketers, publishers, and agencies, it can be used to analyze public profiles and help you succeed in social media. Analisa.io can also serve as a TikTok hashtag research tool.
Analisa.io offers key metrics, easy-to-digest graphs, and insights for TikTok content optimization.
These are the key feature you can find in Analisa's reports:
- profile analysis
- follower demographics and authenticity
- campaign reporting
- content and influencer optimization
- competitive analysis
Even though their basic analytics is 100% free-to-use, it doesn’t include any TikTok analytics data. For that, you have to choose from one of their three paid social plans.
Price: starts from $149 per month.
3. Popsters
Popsters is a well-known social media tool that provides social media managers and influencers communities with social activity insights.
With Popsters, you can compare, get TikTok stats, and measure the efficiency of your posts.
Sort your posts by popularity, text length, engagement, date, or any other attribute to check what kind of content best resonates with your audience.
You can also look at the total data and the average efficiency of posts published at different times with different hashtags or attachments. Improve your TikTok statistics and overall page activity.
Price: starts from $9.99 per month and there’s also a 7-days free trial.
4. Pentos
Pentos prides itself on providing smarter ways to do TikTok marketing through monitoring and analytics features.
With this TikTok analytics tool, you can get insights on accounts, songs, videos, artists, trends, and challenges, which is pretty cool, considering that you can monitor your campaigns based on many more features rather than just users or hashtags.
Tracking your results based on songs or videos is really helpful, considering that TikTok revolves around challenges.
Price: starts from $29 per month.
5. Quintly
As a complete social media analytics solution, Quintly provides insights and data analysis for businesses and marketers.
With Quintly, you can measure  social media performance across various platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.
This app's power lies in its highly customizable dashboards and large selection  (500+) of social media metrics that will help you create all sorts of meaningful analyses.
When it comes to TikTok, Quintly enables you to track multiple accounts and extract valuable data about them, such as followers count, number of likes and views, comments, shares and more.
Price: starts at $315 / month, billed annually. They have a flat fee for all of their features + €15 per profile + €20 per user.
6. Exolyt
Exolyt is a TikTok analytics tool designed for influencers, marketers, and content creators who want to upscale their performance on the platform.
It provides insightful reports, easy access to latest trends, and automatic monitoring of marketing campaigns.
With Exolyt, you’ll have access to plenty of data for your TikTok account analysis, covering profiles, videos, hashtags, and influencer campaigns.
Another cool feature is that you can group TikTok content by labeling it according to your needs. Later on, you can filter views and exports based on the label groups you have created.
Price: starts from $49 per month for the influencer package.
7. TikBuddy
This platform offers online analytics, management, and marketing solutions for TikTok, plus a free browser extension that integrates directly into TikTok to help you run your account with ease.
TikBuddy provides the following services:
- Industry Insights - it’s a feature powered by business research and amplified by expert interviews and quick feedback by the report on short video + vertical industry.
- Analytics & Management - provides data tracking, analysis, and account management for TikTok.
- Influencer Marketing - connect marketing to real business for brands by providing brands a pre-advise, ongoing track, and after feedback.
Additionally, with this TikTok analytics platform, you can discover high-ranking global TikTok creators, based on category rank, growth fans rank, and growth rank.
Price: starts from $69 per month.
8. Sociality.io
Sociality.io is a platform that simplifies social media monitoring, engagement, and reporting for businesses. It allows users to manage multiple social media accounts from a single dashboard, including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Its most powerful features include content calendars, team collaboration, automation, analytics, and monitoring brand mentions and competitors.
This platform also provides real-time alerts and notifications, so you can be always aware important conversations and trends.
Price: starts at $83 /month, billed annually
9. Tikrank
Tikrank is a free TikTok influencer analytics tool that aims to help users analyze TikTok creators’ traits.
Compared to other TikTok analytics tools, Tikrank is pretty basic, as it offers a database with more or less one million influencers where users can find information about their number of views, fans, and videos.
However, this TikTok tool is still helpful if you want to bulk download TikTok videos or select the right influencers for potential partnerships.
Price: free to use.
Final thoughts
Since TikTok has already stolen the social media spotlight and is not planning on going anywhere, optimizing your marketing strategy is a must, just as it is for any other channel.
A TikTok analytics tool can provide valuable insights on how your profile and campaigns are performing and help you improve your overall strategy.
Here’s a quick recap of the best TikTok analytics tools we've mentioned:
- Socialinsider
- Analisa.io
- Popsters
- Pentos
- Quintly
- Exolyt
- TikBuddy
- Sociality.io
- Tikrank
I hope this list eased your decision process, now it’s up to you to choose the perfect TikTok analytics tool that best suits your needs.
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